For more information, visit .© 2022 NFL Enterprises LLC. With collaborators including Disney, award-winning producer Lawrence Bender, and more, the company leverages years of data science to gauge audience demand for underrepresented storytellers and democratize access to Hollywood. Producers interested in partnering with Jumpcut can learn more here.įounded in 2019, Jumpcut is the first data science-driven studio model reimagining how films and TV shows are developed to elevate fresh voices and stories. Dilip Rajan, a former product manager at BuzzFeed, helped scale BuzzFeed quizzes and user-generated content, building tools that bolstered the company’s focus on data and feedback from audience engagement. Hosanagar is joined by Winnie Kemp, previously SVP of Originals at Super Deluxe and CBS, where she developed and executive produced “Chambers” (Netflix), the first show with a Native American lead, and “This Close” (Sundance Channel), the first show with deaf creators and cast. ![]() That’s when he recognized data as key to prove demand for diverse voices and stories and to assure buyers there’s an audience so that they can confidently invest. When pitching his screenplay to producers, several expressed interest, yet none felt confident taking a chance on an unknown writer’s work. founder (acquired by web.com for $340M) and a Wharton professor and leading data scientist, came up with the idea after experiencing industry bias firsthand. Jumpcut’s data platform aims to understand audience demand for moonshot projects that don’t involve a superhero or previous mega box office hit,” said Jumpcut Founder and author of A Human’s Guide to Machine Intelligence, Kartik Hosanagar. We’re betting that data and technology can help the film and TV industry be more experimental and bold and advance beyond sequel culture. ”Everyone says they want the industry to be more inclusive. “I’m deeply enjoying working with Jumpcut to help elevate fresh voices and global stories.” ![]() “There’s never been a more important time to bring greater representation & diversity to Hollywood,” said Lawrence Bender, producer of multiple Academy Award-winning movies. Based on audience signals and engagement, Jumpcut matches creators’ projects with the ideal producing partners and buyers. In addition to accessing Jumpcut’s data and tech, participants receive coaching from industry experts. ĭeveloping: Creators participate in the Jumpcut Collective, an incubator program through which emerging creators develop ideas from concept to pitch in 6 weeks.Testing can reveal insights like which demographics resonate most with the premise, and how well it travels between niche and mass audiences. Testing: Creators A/B test their ideas with audiences of 100,000+ potential viewers, to narrow their focus to concepts with proven demand and marketing potential. Identifying: Jumpcut analyzes data from YouTube and other content platforms to identify high-potential creators to partner with. ![]() ![]() Jumpcut takes a Y-Combinator approach to pair emerging talent with buyers and producers by: While awareness was the first phase of diversity, Jumpcut focuses on the second phase, which is de-risking new ideas using data in order for creators and studios to increase their chance at success. Designed to help Hollywood buyers source inclusive talent and evolve beyond sequel culture, the company is working with streamers like Disney India and has 12 TV and film projects in the works with collaborators like producer of multiple Oscar-winning films Lawrence Bender (Pulp Fiction, Good Will Hunting), Emmy Award-winning producer Shelby Stone (Bessie, The Chi), and showrunner Scott Rosenbaum (Chuck, The Shield).Īs Hollywood and the media industry worldwide seek to add new and inclusive voices into content, there’s a concern that failed projects can set the industry back two steps and quickly revert to tried-and-true sequels. The company, which comprises a Wharton Professor, and former BuzzFeed and CBS executives and is backed by venture capital studio Atomic, is using technology to advance diversity in film and TV through data. Today, Jumpcut launches out of stealth as the first data science-driven studio reimagining the way films and TV shows are developed, to elevate fresh voices and stories.
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